Wednesday, March 14, 2007

Women Home Buyers

Interesting:
As a group, unmarried females purchased an avg. of 1 million homes last year. A Harvard study identified these findings of this buyer group in it's study; "Buying for Themselves: An Analysis of Unmarried Female Home Buyers".
  • The median age is 42 and median income is $37,000.
  • They have been more likely to purchase condos than single-family homes.
  • Three -quarters of the homes they purchase have cost no more than $200,000
  • They are likely to compromise on a home's size and cost to get the attributes they want- but less likely to compromise on location or neighborhood quality.

These trends are starting to change as the group gets larger. More "single" women are building homes, and purchasing larger homes; 4% are now purchasing for over $300,000. Tap into the potential of this growing buyer market in 2007.

No comments: